Hyderabad: Godrej Interio, the furnishings enterprise arm of Godrej & Boyce Mfg Co Ltd, is betting huge on Andhra Pradesh and Telangana markets because the ‘Telugu states are key markets for fixtures retail enterprise in u . S. A .’.
“Andhra Pradesh and Telangana are very vital markets for furnishings enterprise, clocking a healthy boom year after yr. We are commencing new shops and roping in new dealers in each of the Telugu states as they’re key markets for Godrej Interior as properly. They account for 14 in line with cent of our pinnacle line,” Subodh Kumar Mehta, Sr Vice President- Marketing & Sales B2C, Godrej Interior, told The Hans India.
In Telangana, Hyderabad maintains to develop at a faster pace as a furnishings marketplace. The furniture retail arm of the diversified Godrej group has an excellent presence within the City of Pearls. “We function seven big-layout Godrej Interior stores within the town. In addition, we have 15 sellers who cater to other components of Telangana,” he said. The agency plans to open four new Interior stores and twine in five extra sellers within the State.
Andhra Pradesh is likewise a growing market for furniture commercial enterprise, and the organization has an excellent presence there. “We have a long-time presence in Visakhapatnam, suitable presence in Vijayawada and different cities. Overall, we’ve got 4 shops and seven sellers there,” he said. The employer is seeking to upload two greater stores and five extra dealers in Andhra Pradesh. “Our shops unfold over 4,000-7,000 ft. The common funding on each store tiers from Rs forty lakh to Rs 50 lakh,” he maintained.
According to him, sofa sets and beds have been rapid-transferring furniture products in each state. “People want to buy a precise couch and along with it a coffee table and television set unit. Beds, dressing desk, and wardrobes are other fast-promoting merchandise,” he introduced. Godrej Interio manufactures furnishings at its very own plants. For Godrej, wardrobes are short-promoting merchandise. “Godrej is understood for wardrobes. We offer many fashions, including wood wardrobes. In addition, we offer customized wardrobes as nicely,” he defined.
Asked about costs being higher for Godrej products as compared to regionally-made fixtures, he said: “Of course, costs are a little better. But customers will observe long-time period perspectives and carrier availability. People who purchase Godrej products will have complete peace of thoughts as service is available”. He stated it might vary from as little as Rs 60,000 to Rs 2.5 lakh on regular expenditure on fixtures for a bedroom. “The products include mattress, dresser, dressing desk, and a side table. The expenditure depends on the form of furnishings one needs,” he defined, adding that clients could continuously decide on coordinated units.
Mehta said plans were afoot to release clever bed in two months or so. “Health mattress marketplace may be vast now. For us, fitness bed bills for nearly sixty-five in step with cent of our bed sales. The sales boom in this area is around 15 to 20 percent,” he maintained. Rs 3,000-crore Godrej Interior components furniture to places of work and corporates besides promoting through shops. “Our B2B sales account for 55 percent even as the closing 45 percentage of’Telugu States key mkts for furniture retail biz’ income come thru retail channels. The retail sales are developing at 20 in step with cent annually,” he said. We are roping in new sellers in Andhra Pradesh and Telangana as they may be key markets for Godrej Interior. They account for 14 in line with a cent of our total income.