Just think: while the National Association of Realtors (NAR) became founded in 1908, its membership became entirely male. The first girl joined NAR in 1910, but women struggled for the next half of the century to serve on real estate forums.
Today, most people of realtors—sixty-three percentage—are women, in step with the NAR 2017 Member Profile.
“For ladies, real estate is usually a 2d profession,” says Cindy Scholz, a broker with Compass Real Estate in Manhattan. “Most entered real estate as it afforded them flexibility, the ability to manage their careers and, now not least, the capacity to double their profits inside the first 12 months.”
Women may additionally dominate the enterprise numerically. However they’re nonetheless in the minority inside the lucrative international of business actual estate and on the CEO level of actual property and land use organizations. As lately as 2017, only 12 percent of respondents to a NAR survey have been in the president, CEO, government director or comparable roles. Of the lady CEOs, simplest seven percentage led groups with more than 100 personnel.
“I became a licensed actual property salesclerk at 25, and as a young female in commercial enterprise, it could be hard to get humans to take me seriously,” she says. “However, I even have observed it may be even extra difficult to provide myself credit. I even have heard similar rhetoric from distinguished, sensible, apparently assured ladies throughout many industries.”
Compass agent Maria Ryan of Brooklyn says, “For me, it changed into essential to learn how to self promote. When advertising and marketing are executed so that you stay proper to your self and continue to be actual, your business grows organically.”
Cindy Scholz has based a “Women of Compass” initiative that, in her phrases, “Highlights ladies, each internally and externally. We have speakers, all of whom are ladies. But the attendance at the one’s meetings is half guys, 1/2 girls.”
For ladies who can negotiate these uneven waters, the payoff may be substantial. Judy Citron of Palo Alto, California, entered the real property on the quit of 2009 when the marketplace was down. In 2018, she represented over 50 transactions with over $235 million in sales extent and was ranked the #20 agent nationally by using the Wall Street Journal’s RealTrends in 2018.
This is the wave of the destiny, says Scholz.
“Of first-time homebuyers, handiest seven percent are unmarried guys,” she says. “17% are unmarried girls. Women now manipulate their price range. We, as realtors, display ladies the way to grow their wealth.”