Startups have won momentum in almost every field, proper from availing loans to ordering food online or maybe a hailing a cabs. Startups are also developing more possibilities for employment across India. Just like Authenticook! This startup has forayed into the work at home business, however, is meant for chefs, especially housewives. Housewives can sign up themselves on Authenticook internet site and then can prepare dinner meals for tourists or maybe citizens who’re searching out self-made meals. By doing so, housewives generate earnings for themselves. Interestingly, a housewife can generate earnings not most effective for herself but additionally for her own family. One of the principal boosts this enterprise offers is that, if a citizen has shifted from local domestic to another location they are able to nonetheless enjoy their homemade delicious meals because the network is sizable.
Talking in an exclusive interview with Zee Business Online, Ameya Deshpande Co-founder Authenticook said that nearby domestic dining experiences area is poised for an excellent boom in India beforehand. Not only that, it’ll be a major improve to the tourism quarter as well.
1. In the midst of food transport soaring to new heights and changing everyday ways of dining, how does Authenticook makes a difference?
What differentiates us is our recognition on particular, wholesome and domestic-made meals which we are making available by starting up home-kitchens of India. This is a widespread variant from the commercially prepared standardized cuisines which can be present to be had dime a dozen. At Authenticook, we want people to enjoy India’s meals diversity thru its regional cuisines that are simplest organized and available on the houses of humans. In addition, we want to result in an extensive high-quality social effect by using empowering ladies homemakers through imparting them a road to take their first steps to set up their micro-entrepreneurial ventures via meals. We accept as true with that through Authenticook we are able to create more than one avenues for locals to generate earnings and at the equal time sell India as an international culinary hub, some thing we have still now not accomplished in spite of having the maximum numerous culinary history inside the world.
2. Can you give an explanation for, how using Authenticook facilitates both housewives, vacationers and other citizens?
Home-cooks (homemakers): Authenticook isn’t handiest a road for homemakers to generate a change source of profits but also a method of increasing their social horizons. We keep in mind our domestic-chefs as ambassadors in their local cuisines. By hosting food with Authenticook, our home-chefs engage with foodies and percentage their food testimonies. Additionally, Authenticook has additionally collaborated with meals manufacturers inside the past for various partnerships from occasions to recipe video series, wherein our domestic-cooks had been part of these partnerships and feature thereby had a larger platform to exhibit their cooking abilities.
Tourists: India is visited by using most people for its wealthy cultural historical past and variety. And the great manner to revel in this diversity is by using interacting with a nearby family over a delicious home-cooked meal. Authentic look is secure and at ease platform for tourists to find out local and immersive food experiences across India (we are present in 35 towns of India). This is particularly essential given the fact that nine out of each 10 tourists have participated in a few forms of nearby meals revel in, but in relation to India discovery of these stories is the project. As per the remarks received from tourists, an Authenticook revel in has been rated as a highlight of their India tour. Authentic look experiences now not simplest helps Tourist understand India better, it additionally allows create the proper notion approximately India in the minds of vacationers.
Indians dwelling in massive city towns: Large urban cities are a melting pot of cultures, with human beings from throughout the united states of America and the arena coming and dwelling collectively. The authentic look allows humans to enjoy domestic-made, healthy actual cuisines from throughout India. Through Authenticook, we are hoping to allow human beings to simply accept and respect the variety that exists among us all.
Three. How is Authenticook targeting customers and housewives? What is the medium used.?
Given the personalized nature of our commercial enterprise version, phrase of mouth works nicely for us. Additionally, we are very active in social media structures like Facebook and Instagram. Also, we have been blanketed by using numerous national and nearby press regularly.
4. How has Authenticook helped housewives in producing income? A few figures to what is minimum and maximum earning tiers.?
Our domestic-cooks earns cash whenever they host a guest for an Authenticook experience. These expenses, on an average variety from Rs. 500 according to man or woman to Rs. 1,500 per character. If domestic-chef hosts four visitors per meal and does a meal as soon as a week, they stand to earn around Rs. 16,000-20,000 according to month (assuming their fees of Rs. 1,000 in keeping with the character). At the higher end, we have had home-cooks around Rs. 3 lakhs a yr, hosting meals with Authenticook.