In November 2018, SANDOW, Interior Design’s parent company, announced an exciting new development with the acquisition of Contract Consulting Group (CCG)—now rebranded as ThinkLab. Amanda Schneider, founder of CCG and now president of ThinkLab, cultivated authoritative information on settlement interiors through layout-minded studies. On Tuesday, the Giants were given a first look at the potential of ThinkLab’s new position, operating in tandem with Interior Design.
We like to say we are designers who suppose like researchers and researchers who think like designers,” stated Schneider, introducing ThinkLab in the very last session of Giants of Design. “I say I’m a clothier with the aid of a diploma, a journalist using an accident, and a researcher by way of preference,” she brought, occurring to explain her schooling in industrial design and her next careers in layout journalism, marketing, and studies.
This is in which my company was built, at this intersection of layout and studies. Our purpose [at CCG] become to look at the world of design and connect it back with the product producers to assist them to improve their products, sales procedure, or maybe their marketing—to help them join better with you,” stated Schneider, gesturing to the designers.
Research is at the core of all we do. First, we use music trends as reporters and researchers to peer how they are rising inside the industry. Second, we’re doing product studies; the third is our manner evolution. With Interior Design, we have a daily insight into the challenges of architects and designers who specify over $78 billion in products.
The customers who hire them. After an introduction to ThinkLab, Schneider released right into a conversational Q&A with the designers and producers within the room, setting her finger on the pulse of the most urgent problems of the situation. Mostly, the conversation centered around the most extensive modifications to the design business within the final five years. Attendees stated corporate developers are disrupting the indoor structures.
The evolution of computer-aided design tools and resources, several acquisitions and mergers, and quicker marketplace speed than ever. Schneider then defined attendees ThinkLab’s initiative to resolve frustrations with the settlement furniture.
Marketplace in Chicago and Washington, D.C. She shared that ThinkLab looked at the procedure experience concerning builders, sellers, indoor designers, and manufacturers. “You get the idea that we are a bit exceptional than different marketplace research corporations,” she said. “We truly have an ardor for this enterprise.
